Corprorate Social Responsiblity and Brand

Great post I discovered by Jennifer Rice, originally through the FutureLab blog. She does a great job of laying out some brand strategies as it relates to corporate social responsibility.

It suprises me how many small to mid size businesses really don't appreciate how powerful a brand can be for their company. It's a huge opportunity for those that decide to make the concerted effort to manage their brand. I see branding opportunities everywhere - not-for-profits, cities and regions, b2b companies, cause-related efforts and so on. Unfortunately in my experience, putting resources towards branding, except for those marketing savvy b2c companies, is often seen as a luxury as opposed to a fundamental function that drives long term business growth. An unfortunate mistake.

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