8/18/09

Behr Strategies Merges with Creative Producers Group

I am pleased to announce that Behr Strategies has merged with Creative Producers Group. Behr Strategies has enjoyed great success over the past two years in working with CEO’s, entrepreneurs and business leaders to align vision and strategy with marketing and branding to fuel growth and change within numerous organizations. Creative Producers Group (CPG) has enjoyed over two decades of success working with business and organizational leaders on engaging audiences and getting them to act. They focus on B2i, or Business to internal, building brands from the inside out. They help companies, franchises, and not-for-profits tell their stories through integrated marketing, communications and events focused on internal audiences such as employees, sales forces, investors, and franchisees. Clients include industry leaders such as BMW, Panara Bread, H&R Block and Curves.

I began conversations with Keith Alper (CPG’s co-founder and CEO) several months ago and felt the merger would be a great marriage and good strategic move for both companies. I am now part of CPG’s management team and lead strategy and business development efforts focused on B2i. The Behr Strategies brand will not carry forward but the Big Picture Thinking approached which I have developed and utilized with numerous clients for strategic planning around marketing initiatives will be incorporated at CPG.

For me, I now have access to an incredible team of producers, writers, designers, developers, and project managers that I did not have access to before and limited the growth potential of my company. CPG gets a proven strategic planning methodology for marketing initiatives and brand platforms, an expanded network of resource partners, and the talents and contacts that I bring to the agency.

One thing that helped influence my decision to merge with CPG was their track record of creating and investing in innovative ways to reach and engage audiences through storytelling. Technology and how we communicate has changed dramatically over the years and CPG has always been ahead of the curve. The most recent example is Vidzu, a turn-key web based TV platform for corporations. Check it out at Vidzu.tv. Also check out CPG at getcreative.com

My new contact information is:
mbehr@getcreative.com
314.367.2255

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